I art directed both the on-ground and digital experiences for the Horology Forum, an event hosted by Dubai Watch Week. In 2024, it took place in Hong Kong and featured a series of talks, masterclasses, and panel discussions. I led the art direction with the support of Cheil Hong Kong and also collaborated closely with the production house on the production and photography brief. From the editorial illustrations projected on the screens to the banners and podium. I based the Art direction on the Chinese Flower, with refined lines to integrate the asian culture in the details.
Panels Announcement
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Speakers Post
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